Circular Economy Hub Brazil

The initial situation

The Circular Economy Hub Brazil is an innovative training and competence centre in Brazil that connects young people, companies and research institutions. Together, they are developing practical solutions for the circular economy - an economic model that focuses on resource conservation, waste avoidance and sustainable value creation.

Although Brazil is sending clear signals for a sustainable transformation with initiatives such as the National Strategy for the Circular Economy (ENEC) introduced in 2024, there is still a lack of concrete structures in many places to realise these goals. There is a lack of modern training programmes, innovation spaces and technology transfers that enable local stakeholders to put innovative circular economy concepts into practice. Young people and small and medium-sized enterprises are particularly affected, as they lack access to practical knowledge, sustainable technologies and entrepreneurial support.

The approach

This is where the project comes in: The aim of the Circular Economy Hub Brazil is to close this gap. Young people and managers are specifically trained to acquire skills in the circular economy, environmental technologies and sustainable business models. At the same time, the project supports the development and implementation of circular business models. It promotes technology transfer from Germany in order to bring innovative solutions to Brazil. The Circular Economy Hub is intended to bundle various activities:

• Practice-orientated training modules
• Co-creation processes
• Targeted promotion of business start-ups and
• Development of strategic partnerships between business, science and politics.

The objectives and measures

The hub also functions as a demonstration and learning centre for state-of-the-art technologies and processes in the circular economy. The project pursues the vision of developing scalable training formats and new entrepreneurial approaches for circular value creation. At the same time, measurable progress is to be made in the areas of waste avoidance, resource efficiency and emissions reduction. The project also raises awareness of topics such as sustainable consumption, regenerative design and digital applications in the circular economy.

The Circular Economy Hub Brazil exemplifies the goals of the German Environmental Protection Export Initiative. It combines education, innovation promotion, entrepreneurship and German-Brazilian cooperation as a lever for socio-ecological economic transformation.